5 Follow-Up Sequences That Turn Leads Into Policies

The Follow-Up Gap

Studies consistently show most sales happen after the fifth contact — yet most agents stop after one or two. That gap is where revenue leaks.

Sequences That Work

Our VAs run structured multi-touch sequences across call, text, and email so no lead goes cold:

1. Immediate response within 5 minutes of a new lead
2. Value-add touch on day 2
3. Appointment nudge on day 4
4. Re-engagement on day 7
5. Long-term nurture for not-yet-ready prospects

Consistency beats intensity. A reliable cadence keeps your pipeline full without burning you out.